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November 9th, 2012
ASDA must up social media game to quell ‘sexist’ row
Fathers4Justice is encouraging its supporters to complain about the ad directly to the Advertising Standards Authority – which may have driven the sharp acceleration in official complaints, which currently stands at 160, from just 24 on Tuesday. The campaign group is also preparing to stage sit-in protests at Asda stores next week to raise the profile of their quest to get the ad off the air
http://www.marketingweek.co.uk/opinion/asda-must-up-social-media-game-to-quell-sexist-row/4004701.article
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