Campaign live: ASDA Christmas ad prompts sexism complaints
http://www.campaignlive.co.uk/news/1158470/asda-christmas-ad-prompts-sexism-complaints
Fathers 4 Justice said several of the complaints had come from its members and that it had submitted its own complaints to Asda and the ASA this morning (7 November).
A Fathers 4 Justice spokeswoman said the letter to Asda gave the store chain a deadline of 10 days to pull the ad and make an apology for what she called a “completely unacceptable” ad that was “grossly insulting” to fathers who won’t be seeing their children at Christmas. The spokeswoman added that Fathers 4 Justice would be open to Asda amending the ad but qualified this by saying it would be difficult to edit out all the moments that were offensive, as from the beginning the dad does not have a say in the Christmas tree selection. Asda has yet to respond to a request for comment.
